How to keep service consistency in a multi-channel world

An increasingly omni-channel world is seeing a transformation in the way service and support are conducted. But as customers now have more choice and can communicate across multiple platforms, it can be difficult to deliver a consistent experience over all those channels. 

This is especially complex for businesses that need to support international customers or operations. These firms must maintain the same levels of service across multiple channels, as well as adhere to contrasting cultural expectations of support. Read more.