At Bomgar Corporation, it took us about three years from the start of the company to understand the true power of focus. After launching the company in the summer of 2003 with some new and innovative screen sharing technology designed for technical support, we quickly fell into the trap that most companies do: diversifying too soon. About 18 months after launching our initial product, we introduced another product for consumer remote access (AccessDesk) and another for online presentations (PresentationDesk). We should have known better, but everything you read shouts “Diversify!” After lackluster results, massive distraction caused by the new products, and a good dose of reality delivered by Al Ries’s award-winning book Focus, we finally killed the two new products and put everything we had into building the best enterprise-class remote support technology on the planet. Now, more than seven years since the launch of our core product, that vision is coming true. It wouldn’t have happened without some serious attention to FOCUS.
The Results of Focus: Bomgar experienced great results from the point it began focusing.