Tweet This: Customer advocacy program @Bomgar Insider wins @Forrester 2014 Groundswell Award for Social Reach Marketing (B2B): forr.com/1qzzzM2
JACKSON, MS – April 11, 2014 – Bomgar, the leader in enterprise remote support solutions, today announced its been named a winner in the 2014 Forrester Groundswell Awards for its customer advocacy program, the Bomgar Insider. The Forrester Groundswell Awards recognize excellence in the effective use of social technologies to drive business success. Bomgar was named the winner in the Social Reach Marketing (B2B) category during the Forrester Marketing Leadership Forum in San Francisco this week. This category recognizes social programs that effectively delivered marketing messages to new audiences.
The Bomgar Insider is an exclusive program in which Bomgar customers and fans can participate in a variety of advocate activities ranging from giving product feedback, acting as references, speaking at events, and much more. In return, Insiders earn points and badges and are given access to such perks such as Bomgar University courses and Bomgar-branded swag. Launched in December 2013, Bomgar's 600 insiders have already completed more than 10,000 challenges—greatly increasing social media impressions and delivering hundreds of customer testimonials and referrals.
“It's an honor that the Bomgar Insider was named a winner in this notable award program,” said Liz Richardson, Bomgar’s social media manager. “Thanks to all of our great customers and followers for being enthusiastic advocates of the Bomgar remote support solution and making the program such a success. We are so fortunate to have passionate customers who love our products and are excited to share how Bomgar has positively impacted their organizations. When our customers are happy and willing to advocate for us, we feel it’s a testament to the excellence of the entire Bomgar team.”
“Smart social marketers today aren’t just pursuing fans and followers – they’re using social media to create real business value,” said Forrester Vice President and Principal Analyst Nate Elliott. “Our 2014 Forrester Groundswell Award winners used social reach marketing to create discovery and awareness; they used social depth marketing to support exploration and consideration; and they used social relationship marketing to foster post-purchase engagement. Put simply, they used social media to successfully support all the different parts of their marketing plans.”
Bomgar is the leader in enterprise remote support solutions for easily and securely supporting computing systems and mobile devices. The company’s appliance-based products help organizations improve tech support efficiency and performance by enabling them to securely support nearly any device or system, anywhere in the world — including Windows, Mac, Linux, iOS, Android, BlackBerry and more. More than 8,000 organizations across 65 countries have deployed Bomgar to rapidly improve customer satisfaction while dramatically reducing costs. Bomgar is privately held with offices in Jackson, Atlanta, Washington D.C., Paris, London and Singapore. You can find Bomgar on the web at www.bomgar.com, or on Facebook, Twitter, LinkedIn and Google+.