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Currently, Southern Farm offers insurance in eleven southern states. The company has also expanded to provide not only life insurance but also disability insurance, long term care, and annuities. No longer serving only farm-related families, Southern Farm is one of the top 100 insurance companies in the United States.  

Southern Farm believes in putting something back into the community through the various community activities in which it is involved. Throughout the years, its primary mission has remained unchanged: Southern Farm Bureau Life Insurance Company is here to serve the needs of families across the South.

Ambassador Palmer was sworn in as Ambassador to Portugal on November 9, 2001 and served in that capacity until the end of September 2004. 

Ambassador Palmer has been an entrepreneur, telecommunications pioneer, and community leader. He began his career in telecommunications with the purchase of a local radio common carrier in 1965. By 1973, he had developed more than nine regional paging companies throughout the South. That year, he formed Mobile Communications Corporation of America (MCCA). During his 16-year tenure as Chairman and President, MCCA grew to become a significant force in the cellular telephone business. 

In 1989, Ambassador Palmer sold MCCA to BellSouth but retained certain businesses that became SkyTel Communications. These operations included SkyTel's domestic one-way paging and advanced messaging system and Latin American paging services. SkyTel became a leader in advanced wireless messaging and deployed the first nationwide two-way wireless messaging network. Ambassador Palmer served as Chairman of SkyTel until its sale to MCI WorldCom in 1999. 

Ambassador Palmer has served on the President's Export Council as a Private Sector Advisor to the Secretary of Commerce; and as a Private Sector Trade Advisor to the Office of the U.S. Trade Representative. He was a member of the boards of three New York Stock Exchange companies, AmSouth Bancorporation, EastGroup and Entergy Corporation. 

Ambassador Palmer’s civic leadership efforts included several board memberships: Chairman of the National Trustees of the National Symphony Orchestra; the Institute for Technology Development (ITD); Foundation for the Mid-South; Trustee of Millsaps College; and President and Director for the University of Mississippi Foundation. He also served as Chairman-Elect of the Mississippi Economic Council. Currently, Ambassador Palmer serves on the Momentum Mississippi Steering Committee (MoMS) and is Co- Chair of Technology Development & Transfer Committee of MoMS. 

Ambassador Palmer was also President of the Cellular Telecommunications Industry Association and Telocator, both national trade associations. He is a past member of the Young President's Organization and the Chief Executives Organization. 

Ambassador Palmer holds BA and MBA degrees from the University of Mississippi.

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